As many of you know – beside writing this blog – I work with East Coast Fertility as a patient advocate, and developing patient education programs. It is with that hat that I am giving you a sneak peek at the press release that is going out tomorrow. I am very naughty – but I am quoted in it – and very proud of the site. So – from the press release…..

“East Coast Fertility launched a redesign of their website  in an effort to reach more people struggling with infertility.  Over 60% of adults search for health information online, so it is more important than ever for health care providers to have well designed websites and a clear online platform.  East Coast Fertility (ECF) has a strong reputation for medicine but wanted to do a better job educating their patients and offering information and support online. Their new site does just that.

www.eastcoastfertility.com offers improved content and is a good resource not only for fertility patients, but for the media and students as well.  It is user friendly, and patients can find a form on every page to sign up for a free consultation with a fertility doctor on staff.  There are “Ask the Expert” videos, message boards and a new blog, The Fertility Daily.  Dr. David Kreiner, medical director at ECF, is particularly happy with these new features.  “The interactive parts of our site allow for a dialogue between patients and the staff here.  We want users to feel they have access to us and to the information they are looking for.”

ECF knows that making decisions regarding medical care and considering the financial burden of fertility treatments can be overwhelming for many couples. That’s why they expanded their content around different procedures and financial options. “With our premium content, we are educating the patients and turning them into their own advocates,” says Pamela Madsen, fertility blogger (www.thefertilityadvocate.com) and founder of The American Fertility Association.  “We hope to reach more people with more information, and aid them in their journey to having a baby.”  The clinic feels the enhancements they’ve made to the site allow patients to connect not only with their staff of doctors, nurses and embryologists, but with other patients as well.  Providing such resources will enable patients to make decisions that are right for them”.

Check it out and let me know what you think!